Events Icon


View Events
Events Icon

Smart Partner Program

Learn More
Subscriber Login


we change the way people farm

A competency-based volunteer Board of Directors leads Farming Smarter. They direct the organization through careful thought, meaningful discussion, and the establishment of written policies. Directors provide long-term guidance so staff can focus on the day-to-day business.

Strategic plan

We study
We teach
We Challenge
Agricultural image

Farming Smarter drives innovation in agriculture by bridging ideas and people, conducting practical research, and sharing unbiased knowledge & wisdom.

We apply, adapt, and encourage adoption of innovative crop technologies and management practices that make farming successful while sustaining environmental, social and economic health.

Each year, we dedicate a day to our strategic plan with all our board and staff members present to discuss the outlined goals and actions to achieve.

We always keep an eye on the short, medium, and long-term goal of the organization while reviewing its immediate past. This keeps our strategic plan on course and allows for leaps forward or direction changes if necessary.

View The Full Strategic Plan

board of directors

Foresight, Insight and Oversight

Our Board ensures we remain competent, fiscally responsible, and relevant to crop production professionals. Each director serves a 3-year term, up to a maximum of three consecutive terms. The Board of Directors serve as the voting members of Farming Smarter and shall consist of no less than 6 directors, with no less than half the Board being primary producers.

Our directors must be over the age of 18 and a resident of one of these Alberta municipalities – County of Lethbridge, County of Taber, Cardston County, Warner County, Forty Mile County, Cypress County, Newell County, Vulcan County, Willow Creek MD, Foothills MD, Ranchland MD, Pincher Creek MD plus cities & towns within.

The Board developed a skills matrix to guide recruitment. This ensures that Farming Smarter has a diverse skillset that includes key competencies. Director applicants, such as producers, and other stakeholders with desirable skill(s) interested in furthering the objectives of the organization should contact us.

Areas Of Competency Desired For The Board:

Trailor Icon


Trailor Icon

Government/Public Relations

Trailor Icon


Trailor Icon


Trailor Icon

Community Relations

Trailor Icon


Trailor Icon

Strategic Planning

Trailor Icon

Law/Contract Development & Review

Trailor Icon


2022 directors

Meet the folks that made the plan

We thank all past, present, and future Directors for their contributions.

Farming Smarter President

Ryan Mercer


Producer Mercer Seeds Ltd

Lethbridge County, AB

Rob Dunn

Vice President

Cropping System Specialist at FarmWise Inc.

Lethbridge County, AB

Amber Bedard


Agriculture Manager at BDO LLP

Lethbridge, AB

Farming Smarter Owner AJM Seeds

Adrian Moens

Owner AJM Seeds

Coalhurst, AB

Mandy DeCecco-Kolebaba

Owner Collaborative Strategies Consulting

Lethbridge, AB

Farming Smarter Producer Kolk Farms

John Kolk

Producer Kolk Farms

Picture Butte, AB

Farming Smarter Producer Stamp Seeds

Nathan Stamp

Producer Stamp Seeds

Enchant, AB

Farming Smarter Producer Holtman Farms Ltd.

Scott Holtman

Producer Holtman Farms Ltd.

Taber, AB

Farming Smarter Producer Specialty Seeds

Will Van Roessel

Producer Specialty Seeds

Bow Island, AB