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What makes Farming Smarter important?

Farming Smarter Director Ryan Mercer and Executive Director Ken Coles in conversation about the role of the organization in southern Alberta farming.

Our primary focus is applied research that helps southern Alberta crop producers make informed choices around inputs, technology and management practices for their operations. The goal is to sustain our land, water, soil and farmers for the benefit of everyone.

Our secondary focus is making sure southern Alberta crop producers know about the options open to them through every means possible. This website, public events, printed and digital media products all contribute to our extension efforts.